Proactive environmental strategy and firm performance at the bottom of the pyramid

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Publication date
2021-01
Author
Adomako, Samuel
Ning, E.
Adu-Ameyaw, E.
Keyword
Proactive environmental strategy
SMEs
Performance
Bottom of the pyramid
Imitation orientation
Ghana
Developing economy
Rights
(c) 2021 The Authors. This is an Open Access article distributed under the Creative Commons CC-BY license (http://creativecommons.org/licenses/by/4.0/)
Peer-Reviewed
Yes
Open Access status
openAccess

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Abstract
This paper uses insights from the natural resource-based view (NRBV) to examine the conditions under which proactive environmental strategy (PES) drive firm performance. Using data collected from 266 small and medium-sized enterprises (SMEs) operating in Ghana, the results suggest that the impact of PES on firm performance is more pronounced in firms that do not purse bottom of the pyramid (BOP) orientation but not significant for firms pursuing the BOP orientation. Besides, the findings show that the influence of PES on firm performance is amplified for firms adopting imitation orientation but not significant for non-imitation oriented firms. Implications and directions for future research are discussed.
URI
http://hdl.handle.net/10454/18023
Version
Published version
Citation
Adomako S, Ning E and Adu-Ameyaw E (2021) Proactive environmental strategy and firm performance at the bottom of the pyramid. Business Strategy and the Environment. 30(1): 422-431.
Link to Version of Record
https://doi.org/10.1002/bse.2629
Type
Article
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