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    Proactive environmental strategy and firm performance at the bottom of the pyramid

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    adomako_et_al_2020 (5.592Mb)
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    Publication date
    2020
    Author
    Adomako, Samuel
    Ning, E.
    Adu-Ameyaw, E.
    Keyword
    Proactive environmental strategy
    SMEs
    Performance
    Bottom of the pyramid
    Imitation orientation
    Ghana
    Developing economy
    Rights
    (c) 2020 The Authors. This is an Open Access article distributed under the Creative Commons CC-BY license (http://creativecommons.org/licenses/by/4.0/)
    Peer-Reviewed
    Yes
    
    Metadata
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    Abstract
    This paper uses insights from the natural resource-based view (NRBV) to examine the conditions under which proactive environmental strategy (PES) drive firm performance. Using data collected from 266 small and medium-sized enterprises (SMEs) operating in Ghana, the results suggest that the impact of PES on firm performance is more pronounced in firms that do not purse bottom of the pyramid (BOP) orientation but not significant for firms pursuing the BOP orientation. Besides, the findings show that the influence of PES on firm performance is amplified for firms adopting imitation orientation but not significant for non-imitation oriented firms. Implications and directions for future research are discussed.
    URI
    http://hdl.handle.net/10454/18023
    Version
    Published version
    Citation
    Adomako S, Ning E and Adu-Ameyaw E (2020) Proactive environmental strategy and firm performance at the bottom of the pyramid. Business Strategy and the Environment. Accepted for publication.
    Link to publisher’s version
    https://doi.org/10.1002/bse.2629
    Type
    Article
    Collections
    Management and Law Publications

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