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dc.contributor.authorTamilmani, Kuttimani
dc.contributor.authorRana, Nripendra P.
dc.contributor.authorNunkoo, R.
dc.contributor.authorRaghavan, V.
dc.contributor.authorDwivedi, Y.K.
dc.date.accessioned2020-08-28T19:21:25Z
dc.date.accessioned2020-09-25T07:49:06Z
dc.date.available2020-08-28T19:21:25Z
dc.date.available2020-09-25T07:49:06Z
dc.date.issued2020
dc.identifier.citationTamilmani K, Rana NP, Nunkoo R et al (2020) Indian Travellers’ Adoption of Airbnb Platform. Information Systems Frontiers. Accepted for publication.en_US
dc.identifier.urihttp://hdl.handle.net/10454/18021
dc.descriptionYes
dc.description.abstractMuch of the existing scholarly debate on sharing economy to date has focused on the use of technology in developed countries. However, the recent upsurge of mobile technology adoption in developing countries has provided suitable breeding ground for sharing economy. The lack of native theories in tourism and hospitality sector with scare utilization of unified theory of acceptance and use of technology (UTAUT) provide necessity for this research. This study adapted meta-UTAUT model as theoretical lens and extended the model with hedonic motivation, trust, and self-efficacy. Based on data from 301 potential Indian consumers, the results underscored the central role of attitude that significantly mediated the effects of effort expectancy, social influence, and facilitating conditions on consumer intention to use Airbnb. Meanwhile, performance expectancy emerged as significant direct determinant of intention alongside attitude, trust, and self-efficacy. The proposed model explained as much as 65% variance on Indian consumer’s intention to use Airbnb.en_US
dc.language.isoenen_US
dc.rights(c) 2020 The Authors. This is an Open Access article distributed under the Creative Commons CC-BY license (https://creativecommons.org/licenses/by/4.0/)en_US
dc.subjectSharing economy
dc.subjectEmerging economy
dc.subjectAirbnb
dc.subjectUTAUT
dc.subjectAdoption
dc.subjectIndia
dc.subjectTourism
dc.subjectHospitality
dc.titleIndian Travellers’ Adoption of Airbnb Platformen_US
dc.status.refereedYes
dc.date.Accepted28/08/2020
dc.date.application08/09/2020
dc.typeArticle
dc.type.versionPublished version
dc.identifier.doihttps://doi.org/10.1007/s10796-020-10060-1
dc.date.updated2020-08-28T18:21:32Z
refterms.dateFOA2020-09-25T07:49:56Z
dc.openaccess.statusopenAccess


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