Unanticipated consequences of interactive marketing: systematic literature review and directions for future research
Publication date
2020-05End of Embargo
2021-05-08Rights
©The Editor(s) and The Author(s), under exclusive license to Springer Nature Switzerland AG 2020. Reproduced in accordance with the publisher's self-archiving policy. The final publication is available at Springer via https://doi.org/10.1007/978-3-030-47595-6_12Peer-Reviewed
Yes