Unanticipated consequences of interactive marketing: systematic literature review and directions for future research

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2020-05Rights
©The Editor(s) and The Author(s), under exclusive license to Springer Nature Switzerland AG 2020. Reproduced in accordance with the publisher's self-archiving policy. The final publication is available at Springer via https://doi.org/10.1007/978-3-030-47595-6_12Peer-Reviewed
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