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dc.contributor.authorIsmagilova, Elvira
dc.contributor.authorDwivedi, Y.K.
dc.contributor.authorRana, Nripendra P.
dc.contributor.authorSivarajah, Uthayasankar
dc.contributor.authorWeerakkody, Vishanth J.P.
dc.date.accessioned2020-06-18T14:02:45Z
dc.date.accessioned2020-07-15T14:48:31Z
dc.date.available2020-06-18T14:02:45Z
dc.date.available2020-07-15T14:48:31Z
dc.date.issued2020
dc.identifier.citationIsmagilova E, Dwivedi YK, Rana NP, Sivarajah U, Weerakkody VJP (2020) Weight Analysis of the Factors Affecting eWOM Providing Behavior. In: Hattingh M, Matthee M, Smuts H, Pappas I, Dwivedi Y, Mäntymäki M (eds) Responsible Design, Implementation and Use of Information and Communication Technology. I3E 2020. Lecture Notes in Computer Science, vol 12066. Springer.en_US
dc.identifier.urihttp://hdl.handle.net/10454/17919
dc.descriptionnoen_US
dc.description.abstractElectronic word of mouth (eWOM) significantly affects the consumer decision-making process. A number of studies investigated why consumers provide eWOM communications. Existing literature has contradicting factors regarding factors affect eWOM providing behaviour. This study aims to evaluate factors affecting eWOM providing behaviour by performing a systematic review and weight analysis of existing research outputs. Based on the result of weight analysis it was found that the best predictors of eWOM providing behaviour are involvement, self-enhancement, and trust in web eWOM services. Scholars can use the results of this study when making decisions regarding the inclusion of factors in their research. Practitioners can pay more attention to the best predictors.en_US
dc.language.isoenen_US
dc.relation.isreferencedbyhttps://doi.org/10.1007/978-3-030-44999-5_22en_US
dc.subjectElectronic word of mouth (eWOM)en_US
dc.subjectWeight analysisen_US
dc.subjectLiterature reviewen_US
dc.subjecteWOM providing behaviouren_US
dc.subjectConsumer decision-makingen_US
dc.titleWeight Analysis of the Factors Affecting eWOM Providing Behavioren_US
dc.status.refereedyesen_US
dc.date.application2020-04-01
dc.typeBook chapteren_US
dc.type.versionNo full-text in the repositoryen_US
dc.date.updated2020-06-18T13:02:45Z


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