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    Achieving superior organizational performance via big data predictive analytics: A dynamic capability view

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    gupta_et_al_2020.pdf (459.3Kb)
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    Publication date
    2020-10
    Author
    Gupta, S.
    Drave, V.A.
    Dwivedi, Y.K.
    Baabdullah, A.M.
    Ismagilova, Elvira
    Keyword
    Big data predictive analysis
    BDPA
    Market performance
    Operational performance
    Financial performance
    Dynamic capability view theory
    Rights
    © 2020 Elsevier. Reproduced in accordance with the publisher's self-archiving policy. This manuscript version is made available under the CC-BY-NC-ND 4.0 license.
    Peer-Reviewed
    Yes
    
    Metadata
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    Abstract
    The art of unwinding voluminous data expects the expertise in analyzing meaningful decisions out of the acquired information. To encounter new age challenges, practitioners are trying hard to shatter the constraints and work edge-to-edge to achieve higher performance (Market, Financial and Operational performance). It is evident that organizations desire to exploit maximum of their injected resources, but often fail to reap their actual potential. Developing resource-based capabilities stands out to be the most concerned aspect for the firms in recent times, and the same is studied by the previous scholars. In the dearth of literature, it is challenging to find out evidence which marks up the effect of strategic resources in the development of dynamic organizational capability. This study is a two-fold attempt to examine the relationship between organizational capabilities, i.e. big data predictive analytics while achieving superior organizational performance; also, examining the effect of control variables on superior organizational of performance. We tested our research hypotheses using cross-sectional data of 209 responses collected using pre-tested single-informant questionnaire. The results underpin criticality human factor while developing analytical capabilities dynamic in nature in the process of achieving superior performance.
    URI
    http://hdl.handle.net/10454/17858
    Version
    Accepted manuscript
    Citation
    Gupta S, Drave VA, Dwivedi YK et al (2020) Achieving superior organizational performance via big data predictive analytics: A dynamic capability view. Industrial Marketing Management. 90: 581-592.
    Link to publisher’s version
    https://doi.org/10.1016/j.indmarman.2019.11.009
    Type
    Article
    Collections
    Management and Law Publications

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