The impact of social media on consumer acculturation: current challenges, opportunities, and an agenda for research and practice

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Publication date
2020-04Author
Kizgin, HaticeDey, B.L.
Dwivedi, Y.K.
Hughes, L.
Jamal, A.
Jones, P.
Kronemann, B.
Laroche, M.
Peñaloza, L.
Richard, M-O.
Rana, Nripendra P.
Romer, R.
Tamilmani, Kuttimani
Williams, M.D.
Keyword
Consumer acculturationGlobal consumer culture
Information management
Information systems
Marketing
Social media
Rights
© 2019 Elsevier Ltd. All rights reserved. Reproduced in accordance with the publisher's self-archiving policy. This manuscript version is made available under the CC-BY-NC-ND 4.0 license.Peer-Reviewed
Yes