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    The impact of social media on consumer acculturation: current challenges, opportunities, and an agenda for research and practice

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    Tamilmani_et_al_IJIM (568.1Kb)
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    Publication date
    2020-04
    Author
    Kizgin, Hatice
    Dey, B.L.
    Dwivedi, Y.K.
    Hughes, L.
    Jamal, A.
    Jones, P.
    Kronemann, B.
    Laroche, M.
    Peñaloza, L.
    Richard, M-O.
    Rana, Nripendra P.
    Romer, R.
    Tamilmani, Kuttimani
    Williams, M.D.
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    Keyword
    Consumer acculturation
    Global consumer culture
    Information management
    Information systems
    Marketing
    Social media
    Rights
    © 2019 Elsevier Ltd. All rights reserved. Reproduced in accordance with the publisher's self-archiving policy. This manuscript version is made available under the CC-BY-NC-ND 4.0 license.
    Peer-Reviewed
    Yes
    
    Metadata
    Show full item record
    Abstract
    The concept of acculturation has been based on the assumption of an adaptation process, whereby immigrants lose aspects of their heritage cultures in favour of aspects of a host culture (i.e. assimilation). Past research has shown that acculturation preferences result in various possibilities and influence consumption behaviour. However, the impact of social media on consumer acculturation is underexplored, although the social purpose and information sharing online is utilized for a variety of social purposes. Recent studies have shown the transformation from an offline to an online context, in which social networks play an integral part in immigrants’ communications, relationships and connections. This study merges the views from a number of leading contributors to highlight significant opportunities and challenges for future consumer acculturation research influenced by social media. The research provides insights into the impact of social media on consumer acculturation.
    URI
    http://hdl.handle.net/10454/17655
    Version
    Accepted manuscript
    Citation
    Kizgin H, Det BL, Dwivedi YK et al (2020) The impact of social media on consumer acculturation: current challenges, opportunities, and an agenda for research and practice. International Journal of Information Management. 51: 102026.
    Link to publisher’s version
    https://doi.org/10.1016/j.ijinfomgt.2019.10.011
    Type
    Article
    Collections
    Management and Law Publications

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