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dc.contributor.authorTamilmani, Kuttimani
dc.contributor.authorRana, Nripendra P.
dc.contributor.authorAlryalat, M.A.A.
dc.contributor.authorAl-Khowaiter, W.A.A.
dc.contributor.authorDwivedi, Y.K.
dc.date.accessioned2020-02-11T17:11:30Z
dc.date.accessioned2020-02-26T15:25:27Z
dc.date.available2020-02-11T17:11:30Z
dc.date.available2020-02-26T15:25:27Z
dc.date.issued2018-05
dc.identifier.citationTamilmani K, Rana NP, Alryalat MAA et al (2018) Social media research in the context of emerging markets: an analysis of extant literature from information systems perspective. Journal of Advances in Management Research. 15(2): 115-129.en_US
dc.identifier.urihttp://hdl.handle.net/10454/17654
dc.descriptionYesen_US
dc.description.abstractPurpose: Despite the potential of social media in emerging markets (EMs), only few studies published in high quality information systems (IS) journals that have addressed issues related to social media in the context of EMs. This study aims to analyse existing research related to social media published in high quality IS journals for exploring initial research trends, emerging themes, limitations and future research directions in the context of emerging markets. Design/methodology/approach: This study conducted systematic review of 22 articles on social media, which were published in the “Senior Scholars Basket of IS Journals and Information Systems Frontiers” from 1997 to 2017. Manual literature search approach (i.e. screening through table of contents of each journal) was employed to identify relevant articles. The content of relevant articles was systematically analysed and synthesised along with keyword analysis to understand research trends on social media related issues in the emerging markets context. Findings: The study identified four major themes from existing research on the social media in the context of emerging markets, namely: 1) Social media frameworks; 2) Social media and consumers; 3) Social media and organisations; and 4) Social media and society with majority of the studies focusing on consumers. Single Subject was found as the major limitation with studies analysed focusing on single platform/country/domain hindering the generalizability whereas including new exogenous variable to improve the validity of existing studies emerged as main future research direction. Originality/value: This study conducted literature review on social media in EMs, which has not been undertaken yet. Moreover, it employed manual search (an effort and time intensive approach) to overcome the shortcomings of keyword search to identify, locate, select and analyse the social media literature in the context of emerging markets.en_US
dc.language.isoenen_US
dc.relation.isreferencedbyhttps://doi.org/10.1108/JAMR-05-2017-0061en_US
dc.rights© 2018, Emerald Publishing Limited. Reproduced in accordance with the publisher's self-archiving policy.en_US
dc.subjectEmerging economiesen_US
dc.subjectSocial mediaen_US
dc.subjectEmerging marketsen_US
dc.subjectLiterature reviewen_US
dc.subjectKeywords analysisen_US
dc.titleSocial media research in the context of emerging markets: an analysis of extant literature from information systems perspectiveen_US
dc.status.refereedYesen_US
dc.date.application2018-05-14
dc.typeArticleen_US
dc.type.versionAccepted manuscripten_US
dc.date.updated2020-02-11T17:11:37Z
refterms.dateFOA2020-02-26T15:26:46Z


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