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dc.contributor.authorAlalwan, A.A.
dc.contributor.authorBaabdullah, A.M.
dc.contributor.authorRana, Nripendra P.
dc.contributor.authorTamilmani, Kuttimani
dc.contributor.authorDwivedi, Y.K.
dc.date.accessioned2020-02-11T17:07:39Z
dc.date.accessioned2020-02-25T12:45:56Z
dc.date.available2020-02-11T17:07:39Z
dc.date.available2020-02-25T12:45:56Z
dc.date.issued2018-11
dc.identifier.citationAlalwan AA, Baabdullah AM, Rana NP et al (2018) Examining adoption of mobile internet in Saudi Arabia: Extending TAM with perceived enjoyment, innovativeness and trust. Technology in Society. 55: 100-110.en_US
dc.identifier.urihttp://hdl.handle.net/10454/17653
dc.descriptionYes
dc.description.abstractMobile internet represents a breakthrough technology that has derived much attention from mobile organizations and services providers in the Kingdom of Saudi Arabia (KSA).1 However, the level of acceptance of mobile internet in the KSA is still below the level of ambition. This is in addition to the fact that there is a considerable need to discover the main factors shaping Saudi customers' intention and adoption of such a mobile system. For this reason, this study is conducted in the hope of providing further understanding about the adoption of mobile internet in the KSA. The extension version of Technology Acceptance Model TAM2 with perceived enjoyment was adopted as a theoretical foundation of the current study model. This was expanded by considering two additional factors: innovativeness and trust. The main empirical data collected through questionnaires was analysed using structural equation modelling (SEM).3 Perceived usefulness, perceived enjoyment, trust, and innovativeness are statistically supported to have a significant impact on the Saudi customer intention to adopt mobile internet. Further discussion regarding the main contribution as well as research limitations and future directions are presented at the end of this paper.en_US
dc.language.isoenen_US
dc.rights© 2018 Elsevier Ltd. All rights reserved. Reproduced in accordance with the publisher's self-archiving policy. This manuscript version is made available under the CC-BY-NC-ND 4.0 license.en_US
dc.subjectMobile internet
dc.subjectTAM
dc.subjectKSA
dc.subjectAdoption
dc.titleExamining adoption of mobile internet in Saudi Arabia: Extending TAM with perceived enjoyment, innovativeness and trusten_US
dc.status.refereedYes
dc.date.Accepted27/06/2018
dc.date.application30/06/2018
dc.typeArticle
dc.type.versionAccepted manuscript
dc.identifier.doihttps://doi.org/10.1016/j.techsoc.2018.06.007
dc.date.updated2020-02-11T17:07:53Z
refterms.dateFOA2020-02-25T12:46:46Z
dc.openaccess.statusopenAccess


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