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dc.contributor.authorAlalwan, A.A.
dc.contributor.authorAlgharabat, R.
dc.contributor.authorBaabdullah, A.M.
dc.contributor.authorRana, Nripendra P.
dc.contributor.authorQasem, Z.
dc.contributor.authorDwivedi, Y.K.
dc.date.accessioned2020-01-16T22:37:43Z
dc.date.accessioned2020-01-29T12:23:30Z
dc.date.available2020-01-16T22:37:43Z
dc.date.available2020-01-29T12:23:30Z
dc.date.issued2020-03
dc.identifier.citationAlalwan AA, Algharabat R, Baabdullah AM et al (2020) Examining the impact of mobile interactivity on customer engagement in the context of mobile shopping. Journal of Enterprise Information Management. 33(3): 627-653.en_US
dc.identifier.urihttp://hdl.handle.net/10454/17609
dc.descriptionYesen_US
dc.description.abstractPurpose – This study aims to examine the impact of mobile interactivity dimensions (active control, personalization, ubiquitous connectivity, connectedness, responsiveness, and synchronicity) on customer engagement. Design/methodology/approach – A quantitative field survey study was conducted to collect the required data from actual users of mobile shopping in three countries: Jordan, the United Kingdom (UK) and Saudi Arabia. Findings – The results are based on structural equation modelling and support the impact of five dimensions of mobile interactivity: active control, personalization, ubiquitous connectivity, responsiveness, and synchronicity. Research limitations/implications – This study only considered the shopping activities conducted by mobile channels, while other channels (e.g. online channels, traditional channels, and social media shopping channels) are not considered. Furthermore, the current model does not consider the impact of personal factors (e.g. technology readiness, self-efficacy, user experience). The results of the current study present a foundation that can guide marketers and practitioners in the area of mobile shopping. Originality/value – This study enriches the current understanding of the impact of mobile interactivity on mobile shopping, as well as how mobile interactivity can enhance the level of customer engagement.en_US
dc.language.isoenen_US
dc.relation.isreferencedbyhttps://doi.org/10.1108/JEIM-07-2019-0194
dc.rights© 2020, Emerald Publishing Limited and permission has been granted for this version to appear here: https://bradscholars.brad.ac.uk. Emerald does not grant permission for this article to be further copied/distributed or hosted elsewhere without the express permission from Emerald Group Publishing Limited.
dc.subjectMobile shoppingen_US
dc.subjectMobile interactivityen_US
dc.subjectCustomer engagementen_US
dc.titleExamining the impact of mobile interactivity on customer engagement in the context of mobile shoppingen_US
dc.status.refereedYesen_US
dc.date.application2020-03-19
dc.typeArticleen_US
dc.type.versionAccepted manuscripten_US
dc.date.updated2020-01-16T22:37:56Z
refterms.dateFOA2020-01-29T12:24:09Z


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