Examining the impact of mobile interactivity on customer engagement in the context of mobile shopping

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2020-03Rights
© 2020, Emerald Publishing Limited and permission has been granted for this version to appear here: https://bradscholars.brad.ac.uk. Emerald does not grant permission for this article to be further copied/distributed or hosted elsewhere without the express permission from Emerald Group Publishing Limited.Peer-Reviewed
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