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    THE OTHERS: the role of individual personality, cultural acculturation, and perceived value on towards firm's social media and acculturation orientation

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    Kizgin_IJIM.pdf (682.3Kb)
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    Publication date
    2020-06
    Author
    Foroudi, P.
    Marvi, R.
    Kizgin, Hatice
    Keyword
    Individual personality
    Cultural acculturation
    Perceived value towards social media
    Acculturation orientation
    Self-esteem
    Satisfaction with work life
    Performance proficiency
    Ethnic identification
    Acculturation stress
    Rights
    © 2020 Elsevier. Reproduced in accordance with the publisher's self-archiving policy. This manuscript version is made available under the CC-BY-NC-ND 4.0 license.
    Crown Copyright © 2020 Published by Elsevier Ltd. All rights reserved. Reproduced in accordance with the publisher's self-archiving policy. This manuscript version is made available under the CC-BY-NC-ND 4.0 license.
    Peer-Reviewed
    Yes
    
    Metadata
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    Abstract
    This paper systematically examines (i) how individual personality can influence on cultural acculturation which can impact on the higher level of perceived value in LGBTs, and (ii) how the higher level of perceived value towards social media can result in being more satisfied, (iii) consequently having a better working life at workplace and performance proficiency. The generated framework was validated through a survey from multinational corporations in multi-industries such as higher education (with more than two campuses around the world), global fashion, global retailing, tourism, hospitality, food, and electronics and information technology. Key results, implications for managers and researchers are highlighted.
    URI
    http://hdl.handle.net/10454/17597
    Version
    Accepted manuscript
    Citation
    Foroudi P, Reza M and Kizgin H (2020) THE OTHERS: the role of individual personality, cultural acculturation, and perceived value on towards firm's social media and acculturation orientation. International Journal of Information Management. 52: 102075.
    Link to publisher’s version
    https://doi.org/10.1016/j.ijinfomgt.2020.102075
    Type
    Article
    Collections
    Management and Law Publications

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      The Impact of Online vs. Offline Acculturation on Purchase Intentions: A Multigroup Analysis of the Role of Education

      Kizgin, Hatice; Jamal, A.; Dwivedi, Y.K.; Rana, Nripendra P. (2020)
      The aim of this research is to determine the extent of online and offline acculturation preferences affecting purchase intentions within a minority ethnic community. This study investigates the role of social media as an agent in terms of how it influences acculturation and consumption. It also investigates the moderating role of education level. The findings highlight the significance of investigating language and friendship orientations and subsequent acculturation preferences. Empirical results confirm the impact of language and friendship orientations on enculturation/acculturation, which in turn impact purchase intentions. The results suggest differences among three groups in terms of their education level. The study discusses contribution to theory and provides future research directions, while offering useful practical implications for marketers.
    • Thumbnail

      Transcultural identity development among third generation minority consumers

      Takhar, A.; Jamal, A.; Kizgin, Hatice (2021-09)
      This study explores how global and local forces influence the processes of consumer re-acculturation amongst third-generation British Sikhs in the United Kingdom (U.K.). Data is collected over a three-year period using multiple methods that focus on the experiential consumption of shaadi.com by third-generation British-born Sikhs. Data is analysed using thematic analysis, and findings reveal three transcultural identity patterns: accommodating, re-acculturating, and resisting Sikh culture. We argue that the emergent identity patterns are fluid, as our participants feel neither wholly British, wholly Sikh, nor wholly British-Sikh, positioning themselves beyond, rather than against, Sikh or British culture. We uncover the connectedness between the traditional cultural practices of arranged marriages and the space of shaadi.com, a matrimonial website. We interpret this website as a medium through which transcultural identities are constructed. We contribute to theory by showing the development of transcultural patterns of consumption and consistent transcultural identity construction in non-migrating ethnic communities.
    • Thumbnail

      Consumption of products from heritage and host cultures: The role of acculturation attitudes and behaviors

      Kizgin, Hatice; Jamal, A.; Richard, M-O. (2018-01)
      Prior research ignores the specific role of acculturation attitudes in predicting acculturation behaviors and consumption choices across public and private life domains. The study uses self-administered questionnaires to collect data from 530 Turkish-Dutch respondents. The findings underscore the overall significance of investigating domain-specific (public vs. private) acculturation attitudes and subsequent acculturation behaviors. Enculturation (acculturation) behaviors function as a mediating variable in the relationship between acculturation attitudes and consumption of food and entertainment products from the heritage (host) culture. The study is one of the first to investigate the simultaneous effects of acculturation attitudes and acculturation behaviors on the choice to consumer foods and entertainment products from both heritage and host cultures. The article provides managerial implications and future research directions.
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