Examining the relationship between social media analytics practices and business performance in the Indian retail and IT industries: The mediation role of customer engagement
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Publication date
2020-06Keyword
Social media analyticsCustomer engagement
Business performance
Indian retail and IT industries
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© 2020 Elsevier. Reproduced in accordance with the publisher's self-archiving policy. This manuscript version is made available under the CC-BY-NC-ND 4.0 license.© 2020 Published by Elsevier Ltd. Reproduced in accordance with the publisher's self-archiving policy. This manuscript version is made available under the CC-BY-NC-ND 4.0 license.
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Yes