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    The battle of Brain vs. Heart: A literature review and meta-analysis of "hedonic motivation" use in UTAUT2

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    Tamilmani_et_al_IJIM.pdf (394.5Kb)
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    Publication date
    2019-06
    Author
    Tamilmani, Kuttimani
    Rana, Nripendra P.
    Prakasam, N.
    Dwivedi, Y.K.
    Keyword
    Meta-analysis
    Hedonic motivation
    Intrinsic motivation
    UTAUT2
    Citation analysis
    Rights
    © 2019 Elsevier Ltd. All rights reserved. Reproduced in accordance with the publisher's self-archiving policy. This manuscript version is made available under the CC-BY-NC-ND 4.0 license.
    Peer-Reviewed
    Yes
    
    Metadata
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    Abstract
    Much of the scholarly debate on the extrinsic-intrinsic motivation dichotomy to date has focused on organisational context. However, the recent upsurge of technology use amongst individuals in non-organisational context has led to consumer-focused research model such as extended unified theory of acceptance and use of technology (UTAUT2). The objective of this study is to bring back much needed focus on motivation dichotomy from the consumer perspective. This involved a systematic review and meta-analysis of hedonic motivation an affective construct in UTAUT2 studies. The findings from 79 UTAUT2 empirical studies revealed that only 46 studies (58%) utilised hedonic motivation while the remaining 33 studies (42%) omitted the construct. Extrinsic motivation was the major driver of non-hedonic and non-significant hedonic motivation studies with individuals using technologies for utilitarian outcomes. Unlike UTAUT2, moderators association of hedonic motivation were non-significant in determining consumer intention to use technology. The findings also revealed an important association between hedonic motivation and effort expectancy, in addition to fruitful directions for research and practice.
    URI
    http://hdl.handle.net/10454/17585
    Version
    Accepted manuscript
    Citation
    Tamilmani K, Rana NP, Prakasam N et al (2019) The battle of Brain vs. Heart: A literature review and meta-analysis of "hedonic motivation" use in UTAUT2. International Journal of Information Management. 46: 222-235.
    Link to publisher’s version
    https://doi.org/10.1016/j.ijinfomgt.2019.01.008
    Type
    Article
    Collections
    Management and Law Publications

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