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    Self identity and internal environmental locus of control: Comparing their influences on green purchase intentions in high-context versus low-context cultures

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    Tivedi_Journal_of_Retailing_and_Consumer_Services.pdf (427.6Kb)
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    Publication date
    2020-03
    Author
    Patel, J.D.
    Trivedi, Rohitkumar
    Yagnik, A.
    Keyword
    Self identity
    Internal environmental locus of control
    Green purchase intention
    Individualistic culture
    Collectivistic culture
    Theory of planned behaviour
    Rights
    © 2019 Elsevier Ltd. All rights reserved. Reproduced in accordance with the publisher's self-archiving policy. This manuscript version is made available under the CC-BY-NC-ND 4.0 license.
    Peer-Reviewed
    Yes
    
    Metadata
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    Abstract
    This study empirically examines the combined effect of two crucial internal consumer predispositions, self-identity (SI) and internal environmental locus of control (INELOC), among consumers in a collectivistic culture and an individualistic culture. The study validated the extended theory of planned behaviour to predict consumers' green purchase intentions. Structural equation modelling was used to analyse primary data collected from 365 American and 408 Indian respondents. Analysis revealed differences between the two cultures. Green self-identity influenced attitude more than perceived behavioural control among American consumers, while the reverse was true for Indian consumers. Conversely, INELOC positively and significantly affected only Indian consumers’ perceived behavioural control, not that of American consumers.
    URI
    http://hdl.handle.net/10454/17524
    Version
    Accepted manuscript
    Citation
    Patel JD, Trivedi RH and Yagnik A (2020) Self-identity and internal environmental locus of control: Comparing their influences on green purchase intentions in high-context versus low-context cultures. Journal of Retailing and Consumer Services. 53: 102003.
    Link to publisher’s version
    https://doi.org/10.1016/j.jretconser.2019.102003
    Type
    Article
    Collections
    Management and Law Publications

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