Self identity and internal environmental locus of control: Comparing their influences on green purchase intentions in high-context versus low-context cultures
View/ Open
Tivedi_Journal_of_Retailing_and_Consumer_Services.pdf (427.6Kb)
Download
Publication date
2020-03Keyword
Self identityInternal environmental locus of control
Green purchase intention
Individualistic culture
Collectivistic culture
Theory of planned behaviour
Rights
© 2019 Elsevier Ltd. All rights reserved. Reproduced in accordance with the publisher's self-archiving policy. This manuscript version is made available under the CC-BY-NC-ND 4.0 license.Peer-Reviewed
YesOpen Access status
openAccess
Metadata
Show full item recordAbstract
This study empirically examines the combined effect of two crucial internal consumer predispositions, self-identity (SI) and internal environmental locus of control (INELOC), among consumers in a collectivistic culture and an individualistic culture. The study validated the extended theory of planned behaviour to predict consumers' green purchase intentions. Structural equation modelling was used to analyse primary data collected from 365 American and 408 Indian respondents. Analysis revealed differences between the two cultures. Green self-identity influenced attitude more than perceived behavioural control among American consumers, while the reverse was true for Indian consumers. Conversely, INELOC positively and significantly affected only Indian consumers’ perceived behavioural control, not that of American consumers.Version
Accepted manuscriptCitation
Patel JD, Trivedi RH and Yagnik A (2020) Self-identity and internal environmental locus of control: Comparing their influences on green purchase intentions in high-context versus low-context cultures. Journal of Retailing and Consumer Services. 53: 102003.Link to Version of Record
https://doi.org/10.1016/j.jretconser.2019.102003Type
Articleae974a485f413a2113503eed53cd6c53
https://doi.org/10.1016/j.jretconser.2019.102003