Investigating Ethical Decision Making in Marketing Research: An Exploratory Study Towards the Interaction of Different Moral Agents in Marketing Research
Reynolds, Nina L.
KeywordEthical decision making
Multiple moral agents
Multidimensional structural functionalism
Theory of Planned Behaviour
The University of Bradford theses are licenced under a Creative Commons Licence.
InstitutionUniversity of Bradford
DepartmentFaculty of Management, Law and Social Sciences