Show simple item record

dc.contributor.authorBaabdullah, A.M.
dc.contributor.authorAlalwan, A.A.
dc.contributor.authorRana, Nripendra P.
dc.contributor.authorPatil, P.
dc.contributor.authorDwivedi, Y.K.
dc.date.accessioned2019-10-25T23:47:21Z
dc.date.accessioned2019-11-18T09:53:54Z
dc.date.available2019-10-25T23:47:21Z
dc.date.available2019-11-18T09:53:54Z
dc.date.issued2019-04-01
dc.identifier.citationBaabdullah AM, Alalwan AA, Rana NP et al (2019) An integrated model for m-banking adoption in Saudi Arabia. International Journal of Bank Marketing. 37(2): 452-478.en_US
dc.identifier.urihttp://hdl.handle.net/10454/17463
dc.descriptionYesen_US
dc.description.abstractPurpose The purpose of this paper is to identify and examine the most important factors that could predict the Saudi customer’s continued intention towards adoption of mobile banking. Design/methodology/approach The proposed conceptual model was based on the technology acceptance model (TAM) and task-technology fit (TTF) model. This is also expanded by considering two additional factors: perceived privacy and perceived security. By using a self-administered questionnaire, the data were collected from a convenience sample of Saudi banking customers from different parts of Saudi Arabia. Findings The main results based on structural equation modelling analyses supported the impact of perceived privacy, perceived security, perceived usefulness and TTF on the customers’ continued intention to use mobile banking. Research limitations/implications The moderation influence of the demographic factors (i.e. age, gender, income level, educational level) was not tested. The data were also collected using a self-report questionnaire; however, it would be more accurate to utilise more statistics from the bank database about the users of m-banking. Originality/value This study represents a worthy attempt to test such novel technology (m-banking) in the KSA where there is a scarcity of literature. A considerable theoretical contribution was also made by integrating the TTF model with the TAM in addition to consider privacy and security in one single model. Moreover, considering both perceived privacy and security in the current model creates an accurate picture about the adoption of m-banking especially as there are a limited number of m-banking studies that have considered privacy and security alongside the TTF model and TAM in the same model.en_US
dc.language.isoenen_US
dc.relation.isreferencedbyhttps://doi.org/10.1108/IJBM-07-2018-0183en_US
dc.rights(c) 2019 Emerald Publishing. Full-text reproduced in accordance with the publisher's self-archiving policy.en_US
dc.subjectAdoption Intention Mobile banking Saudi Arabia TAM TTFen_US
dc.subjectSaudi Arabiaen_US
dc.subjectTAMen_US
dc.subjectIntentionen_US
dc.subjectAdoptionen_US
dc.subjectMobile bankingen_US
dc.subjectTTFen_US
dc.titleAn integrated model for m-banking adoption in Saudi Arabiaen_US
dc.status.refereedYesen_US
dc.date.Accepted2019-01-12
dc.typeArticleen_US
dc.type.versionAccepted manuscripten_US
dc.date.updated2019-10-25T22:47:27Z
refterms.dateFOA2019-11-18T09:55:26Z


Item file(s)

Thumbnail
Name:
48147.pdf
Size:
553.4Kb
Format:
PDF

This item appears in the following Collection(s)

Show simple item record