The 2010 Winter Olympics: A Mixed-Methods Investigation of the Hotel Industry and Tourism in the Demographic Clusters metro–Vancouver versus the alpine–Resort Whistler

Abstract

In this thesis, applying an innovative postmodern equal-weight/sequential QUAN→PHEN Mixed-Methods Phenomenological Research (‘MMPR’) approach to study an Olympics’ impact within its two-cluster socio-demographic footprint forms its main contribution to knowledge. Facilitating between-methods triangulation is a novel eclectic pragmatic approach that is used to capture the richness of thematic data flowing from in-depth, open-ended interviews with most – 62 in all – senior Hoteliers spread evenly between distinct urban Metro-Vancouver and rural alpine-Whistler, whilst concurrently capitalizing on the availability of a unique BC Stats proprietary micro-municipal-level secondary data source, i.e., British Columbia’s ‘Additional Hotel Room Tax’ (‘AHRT’). Typically, traditional mono-method-positivist neo-classical economic syntheses are used to quantify an Olympic Games’ ex-ante or ex-post impact. This study’s findings confirm that such syntheses attempts, at the micro-municipal level, lead to inevitable dead-ends. At a sub-national level of micro-granularity, using available economic models is an impossible task due to the insurmountable practical problem of complete lack of, or paucity, of data. When applied to assess mega-events, such modelling is shown to lack credibility; models are insufficiently comprehensive or its users consciously engage in ‘shenanigans’ by force-fitting input/output to produce pre-ordained outcomes for political expedience and meeting agency interests. The ‘MMPR’ approach acknowledges and respects the established and ‘current-thinking’ paradigmatic epistemological and ontological perspectives. ‘Hotel Activity’, measured via ‘AHRT’, is substituted as a ‘Proxy’ for ‘Tourism’ following empirically establishing these three variables as highly correlated. Prevalent academic findings of negative impacts from Winter Olympics are not borne out. Phenomenological issues of ‘illusory correlations’ and ‘data saturation’ are addressed.