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dc.contributor.authorKizgin, Hatice
dc.contributor.authorJamal, A.
dc.contributor.authorDey, B.L.
dc.contributor.authorRana, N.P.
dc.date.accessioned2019-10-09T11:38:11Z
dc.date.available2019-10-09T11:38:11Z
dc.date.issued2018-06
dc.identifier.citationKizgin H, Jamal A, Dey BL et al (2018) The impact of social media on consumers' acculturation and purchase intentions. Information Systems Frontiers. 20(3): 503-514.en_US
dc.identifier.urihttp://hdl.handle.net/10454/17294
dc.descriptionYesen_US
dc.description.abstractSocial media has emerged as a significant and effective means of assisting and endorsing activities and communications among peers, consumers and organizations that outdo the restrictions of time and space. While the previous studies acknowledge the role of agents of culture change, it largely remains silent on the role of social media in influencing acculturation outcomes and consumption choices. This study uses self-administered questionnaire to collect data from 514 Turkish-Dutch respondents and examines how their use of social media affects their acculturation and consumption choices. This research makes a significant contribution to consumer acculturation research by showing that social media is a vital means of culture change and a driver of acculturation strategies and consumption choices. This study is the first to investigate the role of social media as an agent of culture change in terms of how it impacts acculturation and consumption. The paper discusses implications for theory development and for practice.en_US
dc.language.isoenen_US
dc.relation.isreferencedbyhttps://doi.org/10.1007/s10796-017-9817-4en_US
dc.rights© The Author(s) 2017. This article is distributed under the terms of the Creative Commons Attribution 4.0 International License (http://creativecommons.org/licenses/by/4.0/), which permits unrestricted use, distribution, and reproduction in any medium, provided you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license, and indicate if changes were made.en_US
dc.subjectSocial mediaen_US
dc.subjectLanguage preferencesen_US
dc.subjectEnculturationen_US
dc.subjectAcculturationen_US
dc.subjectPurchase intentionsen_US
dc.titleThe impact of social media on consumers' acculturation and purchase intentionsen_US
dc.status.refereedYesen_US
dc.date.Accepted2017
dc.date.application2017-12-18
dc.typeArticleen_US
dc.type.versionPublished versionen_US
refterms.dateFOA2019-10-09T11:38:11Z


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