Advertising, earnings prediction and market value: An analysis of persistent UK advertisers
Rights© 2019 British Academy of Management. This is the peer reviewed version of the following article: Shah SZA, Akbar S, Ahmad S et al (2021) Advertising, earnings prediction and market value: An analysis of persistent UK advertisers. British Journal of Management. 32(2): 283-305, which has been published in final form at https://doi.org/10.1111/1467-8551.12378. This article may be used for non-commercial purposes in accordance with Wiley Terms and Conditions for Self-Archiving.