The Impact of Visual Representations of Leadership in Tribal Dominated Societies: A critical qualitative study of aesthetic leadership in the United Arab Emirates

Abstract

This thesis explores the role and impact of leadership as a socially constructed and aesthetic phenomenon in tribal-dominated Bedouin Arabia. The concept of leadership is investigated in terms of its discursive and aesthetic dimensions across different geographical, historical, and intellectual settings by adopting and applying a Foucauldian perspective of interconnected concepts of power/knowledge, discourse, subjectivity, body symbolism and the power of gaze. The thesis draws on three related types of data: First, images to understand the leaders’ perspective. Second, interviews with artists to gain insights into the visual message and the creative process. Third, through semi-structured interviews with the audience to garner an understanding of how it perceives the message leaders send. This thesis contributes theoretically to ongoing research into the visual representation of leadership and to critical debates concerning Foucauldian perspectives on discourse, power, discipline and the body. This thesis concludes by recommending practical implications for rethinking leadership as something both aesthetic and mythical to consider the role of followership in the consumption of leadership-themed visual artworks and communication, and the growing global role and influence of social media in shaping leader-follower relations.