The influence of contrasting values on consumer receptiveness to ethical information and ethical choices

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Publication date
2019-11Keyword
Ethical consumptionEthical advertising
Consumer values
Advertising trust
Purchase decision involvement
Sustainability marketing
Rights
© 2019 Elsevier Inc. All rights reserved. Reproduced in accordance with the publisher's self-archiving policy. This manuscript version is made available under the CC-BY-NC-ND 4.0 license.Peer-Reviewed
Yes