Mapping hotel brand positioning and competitive landscapes by text-mining user-generated content

View/ Open
Trivedi_IJHM.pdf (690.2Kb)
Download
Publication date
2020-01Keyword
Brand positioningCompetitive landscape
Repertory grid analysis
Text mining
User-generated content
Rights
© 2019 Elsevier Ltd. All rights reserved. Reproduced in accordance with the publisher's self-archiving policy. This manuscript version is made available under the CC-BY-NC-ND 4.0 license.Peer-Reviewed
Yes