The effect of ad smiles on consumer attitudes and intentions: influence of model gender and consumer gender

View/ Open
Trivedi_JoBR.pdf (600.0Kb)
Download
Publication date
2019-06Keyword
SmileAdvertisement effectiveness
Emotional contagion
Nonverbal expressions
Model gender
Consumer gender
Rights
© 2019 Elsevier Inc. All rights reserved. Reproduced in accordance with the publisher's self-archiving policy. This manuscript version is made available under the CC-BY-NC-ND 4.0 license.Peer-Reviewed
Yes