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    The long game - technological innovation and the transformation of business performance

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    Matthias_and_Fouweather_IJTHI_Final.pdf (364.8Kb)
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    Publication date
    2021-04
    Author
    Matthias, Olga
    Fouweather, Ian
    Keyword
    Big data
    Data analysis
    Decision-making
    Operations management
    Operations strategy
    Performance improvement
    Rights
    © 2021, IGI Global. Copying or distributing in print or electronic forms without written permission of IGI Global is prohibited. Reproduced in accordance with the publisher's self-archiving policy.
    Peer-Reviewed
    Yes
    
    Metadata
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    Abstract
    This paper brings a new perspective to knowledge by focusing on the application and exploitation of big data in two UK companies providing, respectively, online and branch retailservices. The companies innovatively exploited the data that were generated by new internet technologies to improve business performance. The findings from both case study examples show that benefits do not come simply by adopting technology, but when people think creatively to exploit the potential benefits of ITC. The conclusion drawn is that the realisation of the ‘universal benefits’ of technological innovation does occur, but not necessarily until the hype has subsided. The paper demonstrates that there is opportunity to create sustainable competitive advantage through the application of ITC although the social, technological, and human challenges of managing technology have to be appreciated and managed. These implications need to be appreciated and if true long-term advantage isto be achieved.
    URI
    http://hdl.handle.net/10454/16847
    Version
    Published version
    Citation
    Matthias O and Fouweather I (2021) The long game - technological innovation and the transformation of business performance. International Journal of Technology and Human Interaction. 17(2): 60-78.
    Link to publisher’s version
    https://doi.org/10.4018/IJTHI.2021040104
    Type
    Article
    Collections
    Management and Law Publications

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