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dc.contributor.authorIsmagilova, Elvira*
dc.contributor.authorSlade, E.*
dc.contributor.authorRana, Nripendra P.*
dc.contributor.authorDwivedi, Y.K.*
dc.date.accessioned2019-02-22T16:51:31Z
dc.date.available2019-02-22T16:51:31Z
dc.date.issued2020-03
dc.identifier.citationIsmagilova E, Slade E, Rana NP et al (2020) The effect of characteristics of source credibility on consumer behaviour: a meta-analysis. Journal of Retailing and Consumer Services. 53: 101736.en_US
dc.identifier.urihttp://hdl.handle.net/10454/16838
dc.descriptionYes
dc.description.abstractThe aim of this research is to synthesise findings from existing studies on the characteristics of source credibility of electronic word of mouth (eWOM) communications in a single model by using meta-analysis. Findings from 20 research papers show that source expertise, trustworthiness, and homophily significantly influence perceived eWOM usefulness and credibility, intention to purchase, and information adoption. The results of this study add to existing knowledge of the influence of source characteristics on consumer behaviour, which will advance our understanding of information processing. Marketers can use the findings of this meta-analysis to enhance their marketing activities.en_US
dc.language.isoenen_US
dc.rights© 2019 Elsevier Ltd. All rights reserved. Reproduced in accordance with the publisher's self-archiving policy. This manuscript version is made available under the CC-BY-NC-ND 4.0 license.en_US
dc.subjectElectronic word of mouth (eWOM)
dc.subjectMeta-analysis
dc.subjectCharacteristics of source credibility
dc.subjectConsumer behaviour
dc.titleThe effect of characteristics of source credibility on consumer behaviour: a meta-analysisen_US
dc.status.refereedYes
dc.date.Accepted06/01/2019
dc.date.application02/02/2019
dc.typeArticle
dc.type.versionAccepted manuscript
dc.identifier.doihttps://doi.org/10.1016/j.jretconser.2019.01.005
refterms.dateFOA2019-02-22T16:51:31Z
dc.openaccess.statusopenAccess


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