The effect of characteristics of source credibility on consumer behaviour: a meta-analysis

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Publication date
2020-03Keyword
Electronic word of mouth (eWOM)Meta-analysis
Characteristics of source credibility
Consumer behaviour
Rights
© 2019 Elsevier Ltd. All rights reserved. Reproduced in accordance with the publisher's self-archiving policy. This manuscript version is made available under the CC-BY-NC-ND 4.0 license.Peer-Reviewed
Yes