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    Consumption of salt rich products: impact of the UK reduced salt campaign

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    Publication date
    2019-12
    Author
    Sharma, Abhijit
    di Falco, S.
    Fraser, I.
    Keyword
    Structural breaks
    Salt consumption
    Low salt campaign effects
    Rights
    © 2019 Springer. Reproduced in accordance with the publisher's self-archiving policy. The final publication is available at Springer via https://doi.org/10.1007/s10754-018-9257-9
    Peer-Reviewed
    Yes
    
    Metadata
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    Abstract
    This paper uses a leading UK supermarket’s loyalty card database to assess the effectiveness and impact of the 2004 UK reduced salt campaign. We present an econometric analysis of purchase data to assess the effectiveness of the Food Standard Agency’s (FSA) ‘reduced salt campaign’. We adopt a general approach to determining structural breaks in the time series of purchase data, using unit root tests whereby structural breaks are endogenously determined from the data. We find only limited evidence supporting the effectiveness of the FSA’s reduced salt campaign. Our results support existing findings in the literature that have used alternative methodologies to examine the impact of information campaigns on consumer choice of products with high salt content.
    URI
    http://hdl.handle.net/10454/16748
    Version
    Accepted manuscript.
    Citation
    Sharma A, di Falco S and Fraser I (2019) Consumption of salt rich products: impact of the UK reduced salt campaign. International Journal of Health Economics and Management. 19(3-4): 341-357.
    Link to publisher’s version
    https://doi.org/10.1007/s10754-018-9257-9
    Type
    Article
    Collections
    Management and Law Publications

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