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    Cloud computing utilization and mitigation of informational and marketing barriers of the SMEs from the emerging markets: Evidence from Iran and Turkey

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    Weerakkody_et_al_IJIM.pdf (984.3Kb)
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    Publication date
    2019-06
    Author
    Hosseini, S.
    Fallon, G.
    Weerakkody, Vishanth J.P.
    Sivarajah, Uthayasankar
    Keyword
    SMEs from emerging markets
    Internationalization barriers
    Cloud computing utilization
    Born globals
    Rights
    Crown Copyright © 2018 Published by Elsevier Ltd. All rights reserved. Reproduced in accordance with the publisher's self-archiving policy. This manuscript version is made available under the CC-BY-NC-ND 4.0 license.
    Peer-Reviewed
    Yes
    
    Metadata
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    Abstract
    This study seeks to investigate the effectiveness of Cloud Computing Utilization (CCU) in the mitigation of informational and marketing barriers for SMEs from the Emerging Market-Countries (EM-SMEs). A quantitative-research methodology was applied to collect data by using self-administered questionnaires from top managers of 227 SMEs based in Iran and Turkey. The study contributes theoretically to both small business and international business literature by developing a new classification of the internationalization barriers that EM-SMEs face, and proposing a series of cloud computing (CC) solutions for mitigating these barriers, resulting in the creation and testing of a new model. The empirical findings confirm that CCU can help EM-SMEs to mitigate a series of informational and marketing barriers. The key practical contributions of the study offer insights to both EM-SMEs and Cloud-Service-Providers (CSPs) on the extent to which CCU is effective in mitigating the internationalization barriers faced by EM-SMEs.
    URI
    http://hdl.handle.net/10454/16709
    Version
    Accepted Manuscript
    Citation
    Hosseini S, Fallon G, Weerakkody V et al (2019) Cloud computing utilization and mitigation of informational and marketing barriers of the SMEs from the emerging markets: Evidence from Iran and Turkey. International Journal of Information Management. 46: 54-69.
    Link to publisher’s version
    https://doi.org/10.1016/j.ijinfomgt.2018.11.011
    Type
    Article
    Collections
    Management and Law Publications

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