Cloud computing utilization and mitigation of informational and marketing barriers of the SMEs from the emerging markets: Evidence from Iran and Turkey

View/ Open
Weerakkody_et_al_IJIM.pdf (984.3Kb)
Download
Publication date
2019-06Keyword
SMEs from emerging marketsInternationalization barriers
Cloud computing utilization
Born globals
Rights
Crown Copyright © 2018 Published by Elsevier Ltd. All rights reserved. Reproduced in accordance with the publisher's self-archiving policy. This manuscript version is made available under the CC-BY-NC-ND 4.0 license.Peer-Reviewed
YesOpen Access status
openAccessAccepted for publication
12/11/2018
Metadata
Show full item recordAbstract
This study seeks to investigate the effectiveness of Cloud Computing Utilization (CCU) in the mitigation of informational and marketing barriers for SMEs from the Emerging Market-Countries (EM-SMEs). A quantitative-research methodology was applied to collect data by using self-administered questionnaires from top managers of 227 SMEs based in Iran and Turkey. The study contributes theoretically to both small business and international business literature by developing a new classification of the internationalization barriers that EM-SMEs face, and proposing a series of cloud computing (CC) solutions for mitigating these barriers, resulting in the creation and testing of a new model. The empirical findings confirm that CCU can help EM-SMEs to mitigate a series of informational and marketing barriers. The key practical contributions of the study offer insights to both EM-SMEs and Cloud-Service-Providers (CSPs) on the extent to which CCU is effective in mitigating the internationalization barriers faced by EM-SMEs.Version
Accepted manuscriptCitation
Hosseini S, Fallon G, Weerakkody V et al (2019) Cloud computing utilization and mitigation of informational and marketing barriers of the SMEs from the emerging markets: Evidence from Iran and Turkey. International Journal of Information Management. 46: 54-69.Link to Version of Record
https://doi.org/10.1016/j.ijinfomgt.2018.11.011Type
Articleae974a485f413a2113503eed53cd6c53
https://doi.org/10.1016/j.ijinfomgt.2018.11.011