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    Analysis of factors that influence customers’ willingness to leave big data digital footprints on social media: A systematic review of literature

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    Weerakkody_Information_Systems_Frontiers.pdf (1.675Mb)
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    Publication date
    2018-06
    Author
    Muhammad, S.S.
    Dey, B.L.
    Weerakkody, Vishanth J.P.
    Keyword
    Big data digital footprint
    Social media
    Privacy and security
    Technology
    Personal behaviour
    Social influence
    Rights
    This is a post-peer-review, pre-copyedit version of an article published in Information Systems Frontiers. The final authenticated version is available online at: http://dx.doi.org/10.1007/s10796-017-9802-y
    Peer-Reviewed
    Yes
    
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    Abstract
    Big data has been discussed extensively in existing scholarly works but scant consideration is given to customers’ willingness to generate and leave big data digital footprints on social media, especially in the light of the profusely debated issue of privacy and security. The current paper endeavours to address this gap in the literature by developing a conceptual framework. In doing so, this paper conducts a systematic review of extant literature from 2002 to 2017 to identify and analyse the underlying factors that influence customers’ willingness to leave digital footprints on social media. The findings of this review reveal that personal behaviour (intrinsic psychological dispositions), technological factors (relative advantage and convenience), social influence (social interaction, social ties and social support) and privacy and security (risk, control and trust) are the key factors that influence customers’ willingness to generate and leave big data digital footprints on social media. The conceptual framework presented in this paper advances the scholarship of technology adoption and use and provides useful direction for future empirical research for both academics and practitioners.
    URI
    http://hdl.handle.net/10454/16595
    Version
    Accepted Manuscript
    Citation
    Muhammad SS, Dey BL and Weerakkody V (2018) Analysis of factors that influence customers’ willingness to leave big data digital footprints on social media: A systematic review of literature. Information Systems Frontiers. 20(3): 559-576.
    Link to publisher’s version
    https://doi.org/10.1007/s10796-017-9802-y
    Type
    Article
    Collections
    Management and Law Publications

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