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    The impact of social networking sites on socialization and political engagement: Role of acculturation

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    Publication date
    2019-08
    Author
    Kizgin, Hatice
    Jamal, A.
    Rana, Nripendra P.
    Dwivedi, Y.K.
    Weerakkody, Vishanth J.P.
    Keyword
    Political involvement
    Social networking sites
    Acculturation orientation
    Voting intentions
    Rights
    Crown Copyright © 2018 Published by Elsevier Inc. All rights reserved. Reproduced in accordance with the publisher's self-archiving policy. This manuscript version is made available under the CC-BY-NC-ND 4.0 license.
    Peer-Reviewed
    Yes
    
    Metadata
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    Abstract
    This research examines the extent to which immigrant consumers' use of social networking sites affect their socialization and political engagement in the Netherlands. The study uses self-administered questionnaires to collect data from 514 Turkish-Dutch respondents of various ages, occupations, levels of education and locations in the Netherlands. The study finds that the propensity to share information, the intensity of use, and privacy concerns positively impact socialization on online social networking sites. In addition, a significant positive relationship between socialization and political involvement positively impacts voting intentions. The study also examines the interaction effects of enculturation and acculturation orientations on the relationship between socialization and political involvement. The study's findings point to a positive moderating role of acculturation in this relationship but a negative one for enculturation. The study is the first to investigate simultaneously the drivers of socialization on social networking sites in the context of immigrant consumers and the impact of their socialization on political involvement and voting intention. The research further contributes to the scholarly work by exploring the interaction effects of acculturation and enculturation orientation. Theoretical and practical implications are discussed.
    URI
    http://hdl.handle.net/10454/16590
    Version
    Accepted Manuscript
    Citation
    Kizgin H, Jamal A, Rana NP et al (2019) The impact of social networking sites on socialization and political engagement: Role of acculturation. Technological Forecasting and Social Change. 145: 503-512.
    Link to publisher’s version
    https://doi.org/10.1016/j.techfore.2018.09.010
    Type
    Article
    Collections
    Management and Law Publications

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