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dc.contributor.authorLuo, J.
dc.contributor.authorDey, B.L.
dc.contributor.authorYalkin, C.
dc.contributor.authorSivarajah, Uthayasankar
dc.contributor.authorPunjaisri, K.
dc.contributor.authorHuang, Y.
dc.contributor.authorYen, D.A.
dc.date.accessioned2018-07-09T15:52:24Z
dc.date.available2018-07-09T15:52:24Z
dc.date.issued2018-07
dc.identifier.citationLuo J, Dey BL, Yalkin C et al (2018) Millennial Chinese consumers’ perceived destination brand value. Journal of Business Research. Article in Press.en_US
dc.identifier.urihttp://hdl.handle.net/10454/16422
dc.descriptionYesen_US
dc.description.abstractThere has been a substantial rise in the number of Chinese tourists, with the Chinese millennials being important influencers. Yet very little is known about their tourism behavior, particularly how their perceived destination brand values influence their destination loyalty. This study brings in the consumers’ perceived brand value concept from the branding literature to investigate Chinese millennial tourists’ destination loyalty. An online survey was adopted to collect data from 287 Chinese millennial tourists. The findings offer insight into the relative effects of five dimensions of tourists’ perceived destination brand values on their destination loyalty. The findings also extend existing tourism literature, showing the moderating effects of destination brand globality, destination status (domestic vs. international) and national brand attitude on the said relationships. Managerial implications to better target Chinese millennials are discussed together with future research directions.en_US
dc.description.sponsorshipZhejiang Natural Science Funding [LQ17G020009]en_US
dc.language.isoenen_US
dc.relation.isreferencedbyhttps://doi.org/10.1016/j.jbusres.2018.06.015en_US
dc.rights© 2018 The Authors. Published by Elsevier Inc. This is an open access article under the CC BY license (http://creativecommons.org/licenses/BY/4.0/).en_US
dc.subjectDestination brandingen_US
dc.subjectNational brandingen_US
dc.subjectTourismen_US
dc.subjectMillennial consumersen_US
dc.titleMillennial Chinese consumers' perceived destination brand valueen_US
dc.status.refereedYesen_US
dc.date.Accepted2018-06-23
dc.date.application2018-07-04
dc.typeArticleen_US
dc.type.versionPublished versionen_US


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