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dc.contributor.authorMcQuillan, Deirdre*
dc.contributor.authorScott, P.S.*
dc.contributor.authorMangematin, V.*
dc.date.accessioned2018-06-22T14:56:10Z
dc.date.available2018-06-22T14:56:10Z
dc.date.issued2018
dc.identifier.citationMcQuillan D, Sharkey SP, Mangematin V (2018) From Outsider to Insider: how creative professional service firms internationalise. International Marketing Review. 35(5): 869-888.en_US
dc.identifier.urihttp://hdl.handle.net/10454/16283
dc.descriptionyesen_US
dc.description.abstractPurpose – The management of reputation and status is central to creative professional service firms (CPSFs) rendering the internationalisation process a particular challenge. We build on arguments that internationalisation requires moving from outsidership to insidership within client networks and focus on how CPSFs build signals about quality to start this process. Design/methodology/approach – The exploration draws from the international business, professional services and organizational status bodies of literature. A multiple case study design is developed comprising ten Irish architecture firms. In-depth semi-structured interviews were conducted. Findings - The findings clarify how relationships start in the internationalisation process through signal building. This allows firms to join client networks moving from outsidership to insidership. Our findings systemise three different approaches for CPSFs: from outsidership to insidership within a local market network, within a global industry network and within a global project network. Research Limitations/Implications – Research within other sectoral and geographical contexts could support transferability of the findings. Practical implications – The study has implications for CPSF’s international business strategies as it identifies multiple paths to gaining network insidership and the tactics employed to achieve this.en_US
dc.language.isoenen_US
dc.relation.isreferencedbyhttps://doi.org/10.1108/IMR-09-2013-0207en_US
dc.rights© 2018 Emerald. Reproduced in accordance with the publisher's self-archiving policy.en_US
dc.subjectCreative professional service firms (CPSFs)en_US
dc.subjectInternationalisationen_US
dc.subjectProfessional servicesen_US
dc.subjectArchitecture firms, case studyen_US
dc.subjectBusiness strategiesen_US
dc.subjectReputationen_US
dc.titleFrom outsider to insider: how creative professional service firms internationaliseen_US
dc.status.refereedyesen_US
dc.date.Accepted2018-05-23
dc.typeArticleen_US
dc.type.versionAccepted Manuscripten_US
refterms.dateFOA2018-11-06T16:05:16Z


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