Is it too early to learn lessons from the developed world on the potential of big data technology: Harnessing and nurturing intuition in organisational decision makers

Abstract

As big data (BD) and data analytics gain significance in Europe, the industry expects that executives will eventually move towards evidence based decision making, and consequently would build sustainable competitive advantages for their organisations. Therefore, the lessons learned from experiences of European executives can be key for human development and also economic development. However, it also seems that in some cases decision makers in Europe seem to not use business intelligence systems at all. Since, executives are intelligent human beings with credible and proven expertise, it seems to raise a question mark on effectiveness of business intelligence systems, and the potential it has in human and economic development. Furthermore, repeated evaluation of literature pointed out that ultimately executives in Europe make decisions by intuition, and this leads to the question whether big data would ever replace intuition. In this paper, the mind-sets of executives about application and limitations of big data have been explored, by taking into account the cognitive factors in decision making. By using this, it is evaluated whether BD technologies can use to accelerate intuition development of the executives, and consequently lead to faster and sustainable economic development in the developing world.