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dc.contributor.authorHussain, Zahid I.*
dc.contributor.authorAsad, M.*
dc.date.accessioned2018-06-19T11:13:03Z
dc.date.available2018-06-19T11:13:03Z
dc.date.issued2017
dc.identifier.citationHussain ZI and Asad M (2017) A look at the potential of big data in nurturing intuition in organisational decision makers. British Academy of Management Annual Conference. BAM2017. 5-7 Sep 2017. Warwick Business School, Warwick, UK.en_US
dc.identifier.urihttp://hdl.handle.net/10454/16222
dc.descriptionYesen_US
dc.description.abstractAs big data (BD) and data analytics having gain significance the industry expects helping executives will eventually move towards evidence based decision making. The hope is to achieve more sustainable competitive advantage for their organisations. A key question is whether executives make decisions by intuition. This leads to another question whether big data would ever substitute human intuition. In this research, the ‘mind-set’ of executives about application and limitations of big data be investigated by taking into account their decision making behaviour. The aim is to look deeply into how BD technologies facilitate greater intuitiveness in executives, and consequently lead to faster and sustainable business growth.en_US
dc.language.isoenen_US
dc.rights© 2017 BAM and the Authors. Full-text reproduced with publisher and author permission.
dc.subjectBig dataen_US
dc.subjectDecision makingen_US
dc.subjectBusiness intelligenceen_US
dc.titleA look at the potential of big data in nurturing intuition in organisational decision makersen_US
dc.status.refereedYesen_US
dc.typeConference paperen_US
dc.type.versionAccepted Manuscripten_US
refterms.dateFOA2018-07-29T02:32:02Z


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