Toward an understanding of an inside out perspective on city branding - a grounded theory study of Leeds and Istanbul

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PhD Thesis (1.579Mb)
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Publication date
2016Author
Yuksel, Z. RuyaSupervisor
Trueman, MyfanwyMaxwell, Rachael
Keyword
City brandingPlace brand identity
Grounded theory
Identity
Leeds, United Kingdom
Istanbul, Turkey
Urban studies
Rights

The University of Bradford theses are licenced under a Creative Commons Licence.
Institution
University of BradfordDepartment
School of ManagementAwarded
2016