A Cross-Cultural Study of the Influence of Personal Cultural Orientation on Brand Loyalty
SupervisorReynolds, Nina L.
KeywordBrand loyalty; Self-congruity; Customer satisfaction; Personal cultural orientation; Individualism; Collectivism; Cross-cultural; Cross-national
The University of Bradford theses are licenced under a Creative Commons Licence.
InstitutionUniversity of Bradford
DepartmentFaculty of Management & Law