Persuasiveness of eWOM communications: Literature review and suggestions for future research
View/ Open
ismagilova_et_al_2016.pdf (247.3Kb)
Download
Publication date
2016Rights
(c) 2016 IFIP International Federation for Information Processing. Full-text reproduced in accordance with the publisher's self-archiving policy. The final publication is available at link.springer.com.Peer-Reviewed
Yes