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    Strategic Business Plan Based on Total Quality Management for Property-Marketing Small Enterprises in UK

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    Publication date
    2016
    Author
    Abdi, M. Reza
    Elliot, L.
    Edalat, F.D.
    Keyword
    Northern England; United Kingdom; UK; Property marketing; SWOT; PESTEL
    Peer-Reviewed
    Yes
    
    Metadata
    Show full item record
    Abstract
    The chapter investigates the property marketing enterprises in northern England, UK, through examination of the Macro/Micro environments and using standard evaluation of the Strengths, Weaknesses, Opportunities and Threat (SWOT)factors and the Political, Economic, Social and Technological, Environmental (ecological) and Legal (PESTEL) factors, and five forces analyses in order to explore the enterprise's standing within the market place. The PESTEL analysis provides a ‘Big Picture' of the environments in which the small enterprises operate along with identifying key strategic opportunities and threats. Insights gained here will allow entrepreneurs to take advantage of the opportunities and minimise the threats. The research methodology is examined through a real case study in a small enterprise company called Property-Marketing Company based in the UK. The findings show that the small firm seem to be in a strong sustainable position within the regional property marketing segment, and have the potential to expand. The findings also reveal that the entrepreneur's goals are reasonably well established whereas they currently suffer from the lack of a strategic plan to achieve their goals. The project aims to provide a strategic business plan for the company under study with an effective process flow in order to maximise available time, and a strategic plan of how to grow the business.
    URI
    http://hdl.handle.net/10454/13983
    Version
    No full-text in the repository
    Citation
    Abdi MR, Elliot L and Edalat FD (2016) Strategic Business Plan Based on Total Quality Management for Property-Marketing Small Enterprises in UK. In: Baporikar N (Ed) Handbook of Research on Entrepreneurship in the Contemporary Knowledge-Based Global Economy. Hershey, PA, USA: IGI Global.
    Link to publisher’s version
    https://doi.org/10.4018/978-1-4666-8798-1.ch021
    Type
    Book chapter
    Collections
    Management and Law Publications

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