How Independence and Interdependence Moderate the Self-Congruity Effect on Brand Attitude: A Study of East and West
View/ Open
Main article (502.7Kb)
Download
Publication date
2019Rights
© 2019 Elsevier. Reproduced in accordance with the publisher's self-archiving policy. This manuscript version is made available under the CC-BY-NC-ND 4.0 license.Peer-Reviewed
yes