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dc.contributor.authorFukukawa, Kyoko
dc.contributor.authorSungkanon, K.
dc.contributor.authorReynolds, Nina L.
dc.date.accessioned2017-11-24T15:32:03Z
dc.date.available2017-11-24T15:32:03Z
dc.date.issued2017-09-15
dc.identifier.citationFukukawa K, Sungkanon K and Reynolds N (2017) Understanding Consumer Behaviour for Social Change: An Empirical Investigation of Neutralisation Techniques in the UK. Presented at: Sustainable Enterprise, the 7th Annual Conference of the Japan Forum of Business and Society, Waseda University, Tokyo, Sept 7th-8th 2017. In: Corporate and Society Forum Journal [Enterprise and Society Series 6] pp. 22-42. ISBN-13: 978-4-8051-1118-5.en_US
dc.identifier.urihttp://hdl.handle.net/10454/13920
dc.descriptionyesen_US
dc.description.abstractThe paper explores the discrepancy between attitude and behavioural intention in ethical consumption, focusing on the role of techniques of neutralisation. Drawing on findings of 251 respondents in the UK, results suggest despite positive attitude towards ethical consumption, consumers are also susceptible to the techniques of neutralisation. Hierarchical and moderated regression analyses reveal that inclusion of the neutralisation construct moderates the influences of attitudes on behavioural intention, and advances the model’s predictive capacity. In spite of suggested positive attitude towards ethical consumption, real existing behaviour is frequently filtered through the techniques of neutralisation. The sample is restricted to in size and location, however the study clearly establishes techniques of neutralisation as a construct in the decision-making process, further warranting examination of each of the techniques. Summary statement of contribution: The study confirms validity of the addition of the neutralisation construct into the modified TPB model noted by Chatzidakis et al. (2007). It suggests improvement in predicting behavioural intention and shows the moderating effects the techniques of neutralisation have on constructs in the modified TPB model. The neutralisation construct is itself found to have a significant impact on moderating purchasing intention in ethical consumption.en_US
dc.language.isoenen_US
dc.relation.isreferencedbyhttp://www.chikura.co.jp/ISBN978-4-8051-1118-5.htmlen_US
dc.rights© 2017 Japan Forum of Business and Society. Reproduced with permission in accordance with the publisher's self-archiving policy.
dc.subjectEthical consumption; Consumer behaviour; Theory of planned behaviour; Purchasing intention; Techniques of neutralisation; United Kingdom (UK)en_US
dc.titleUnderstanding Consumer Behaviour for Social Change: An Empirical Investigation of Neutralisation Techniques in the UKen_US
dc.status.refereedyesen_US
dc.typeConference paperen_US
dc.type.versionAccepted Manuscripten_US
refterms.dateFOA2018-07-30T01:20:34Z


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