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    A generalised adoption model for services: A cross-country comparison of mobile health (m-health)

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    Publication date
    2016-01
    Author
    Dwivedi, Y.K.
    Shareef, M.
    Simintiras, A.
    Lal, B.
    Weerakkody, Vishanth J.P.
    Keyword
    Mobile health (m-health); Adoption behaviour; Consumer preference; Consumer behaviour; UTAUT model; Cultural effect
    Peer-Reviewed
    Yes
    
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    Abstract
    Which antecedents affect the adoption by users is still often a puzzle for policy-makers. Antecedents examined in this research include technological artefacts from the Unified Theory of Acceptance and Use of Technology (UTAUT), consumer context from UTAUT2 and psychological behaviour concepts such as citizens' channel preference and product selection criteria. This research also investigated cultural domination on citizens' behavioural perception. The data for this study was collected among citizens from three countries: USA, Canada, and Bangladesh. The findings suggest that the UTAUT model could partially shape technology artefact behaviour and the extended UTAUT must consider specific determinants relevant to cognitive, affective, and conative or behavioural aspects of citizens. The model helps policy-makers to develop mobile healthcare service system that will be better accepted. The finding also suggests that this mobile service system should reflect a country's cultural traits. These findings basically extend the theoretical concept of UTAUT model to articulate adoption behaviour of any complex and sensitive ICT related issues like mobile healthcare system.
    URI
    http://hdl.handle.net/10454/11684
    Version
    Accepted Manuscript
    Citation
    Dwivedi YK, Shareef MA, Simintiras AC, Lal B and Weerakkody V (2016) A generalised adoption model for services: A cross-country comparison of mobile health (m-health). Government Information Quarterly. 33(1): 174–187.
    Link to publisher’s version
    http://dx.doi.org/10.1016/j.giq.2015.06.003
    Type
    Article
    Collections
    Management and Law Publications

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