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Food choice motives, attitudes toward and intention to adopt personalised nutrition
Rankin, A. Bunting, B.P. Poinhos, R. van der Lans, I.A. Fischer, A.R.H. Frewer, L.J. Stewart-Knox, Barbara
Rankin, A.
Bunting, B.P.
Poinhos, R.
van der Lans, I.A.
Fischer, A.R.H.
Frewer, L.J.
Stewart-Knox, Barbara
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Publication Date
2018
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© 2018 CUP. This article has been published in a revised form in Public Health Nutrition https://www.cambridge.org/core/journals/public-health-nutrition. This version is free to view and download for private research and study only. Not for re-distribution, re-sale or use in derivative works.
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openAccess
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2018-04-06
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Abstract
This study explored associations between food choice motives, attitudes towards, and intention to adopt personalised nutrition in order to inform communication strategies based on consumer priorities and concerns. Design and Setting: A survey was administered online which included the food choice questionnaire (FCQ), and items assessing attitudes towards and intention to adopt personalised nutrition. Participants: Nationally representative samples were recruited in 9 EU countries (N = 9381). Results: Structural equation modelling indicated that the food choice motives�weight control, mood, health and ethical concern�had a positive association and price had a negative association with attitude towards, and intention to adopt, personalised nutrition. Health was positively associated and familiarity negatively associated with attitude toward personalised nutrition. The effects of weight control, ethical concern, mood and price on intention to adopt personalised nutrition were partially mediated by attitude. The effects of health and familiarity were fully mediated by attitude. Sensory appeal was negatively and directly associated with intention to adopt personalised nutrition. Conclusion: Personalised nutrition providers may benefit from taking into consideration the importance of underlying determinants of food choice, particularly weight control, mood and price, in potential users when promoting services and in tailoring communications that are motivationally relevant.
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Accepted manuscript
Citation
Rankin A, Bunting BP, Poinhos R et al (2018) Food choice motives, attitudes toward and intention to adopt personalised nutrition. Public Health Nutrition. 21(14): 2606-2616.
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Article