Loading...
Causality analysis of media influence on environmental attitude, intention and behaviors leading to green purchasing
Patel, J.D. Acharya, N.
Patel, J.D.
Acharya, N.
Publication Date
2018-09
End of Embargo
Supervisor
Rights
© 2018 Elsevier. Reproduced in accordance with the publisher's self-archiving policy. This manuscript version is made available under the CC-BY-NC-ND 4.0 license.
Peer-Reviewed
Yes
Open Access status
openAccess
Accepted for publication
03/06/2018
Institution
Department
Awarded
Embargo end date
Collections
Additional title
Abstract
This research provides a comprehensive delineation of the process that leads to the formation of green behavior by including the role played by media and attitude towards environment-friendly packaging, along with ecological concern and perceived consumer effectiveness. The study offers a parsimonious framework that measures the major antecedents of environmental attitude divided into inward and outward orientation. Moreover, it also measures the effects of these environmental attitudes and attitude towards green packaging on green purchase intention. A total of 308 usable questionnaires were obtained from Indian consumers and data analysis was conducted using confirmatory factor analysis and structural equation modeling. The results show that inward environmental attitude and attitude towards green packaging play a pivotal role in shaping green purchase intention. Surprisingly, outward environmental attitude was found to be non-significant. Findings offer implications for marketing managers and public policy makers, as well as reveal fruitful avenues for further research.
Version
Accepted manuscript
Citation
Trivedi RH, Patel JD and Acharya N (2018) Causality analysis of media influence on environmental attitude, intention and behaviors leading to green purchasing. Journal of Cleaner Production. 196: 11-22.
Link to publisher’s version
Link to published version
Link to Version of Record
Type
Article