Thumbnail Image
Publication

Three dimensional product presentation quality antecedents and their consequences for online retailers: The moderating role of virtual product experience

Algharabat, R.
; 
Alalwan, A.
; 
Rana, Nripendra P.
; 
Dwivedi, Y.K.
Publication Date
2017-05
End of Embargo
Supervisor
Keywords
3D, Virtual product experience, 3D-quality, Attitude toward product, Attitude toward website, Jordan, Satisfaction
Rights
© 2017 Elsevier. Reproduced in accordance with the publisher's self-archiving policy. This manuscript version is made available under the CC-BY-NC-ND 4.0 license (https://creativecommons.org/licenses/by-nc-nd/4.0/)
Peer-Reviewed
Yes
Open Access status
openAccess
Accepted for publication
11/02/2017
Institution
Department
Awarded
Embargo end date
Collections
Management and Law Publications
Show all metadata
Files
Thumbnail Image
algharabat_et_al_2017
Adobe PDF, 501.56 KB
Additional title
Abstract
This study investigates the impact of three-dimensional (3D) product presentation quality (3D-Q) on attitude toward presented product and attitude toward website, which in turn affect users’ satisfaction. Therefore, this research developed a hypothetical online retailer website, which presents a variety of 3D laptops that allows users to control the content and form of the 3D flashes. We measured 3D-quality based on a multi-dimensional construct. In other words, we define and operationalize 3D-quality based on information quality, system quality, authenticity, and enjoyment (second-order). We employed a non-student sample (n=410) to collect the data. We find that 3D-quality determines perceptions of attitude toward presented product and attitude toward website, which in turn influence users’ satisfaction. Furthermore, we find that virtual product experience moderates the relationships between attitude toward presented product, attitude toward website and users’ satisfaction. Our study provides important implications for e-tailers.
URI
http://hdl.handle.net/10454/18075
Version
Accepted manuscript
Citation
Algharabat R, Alalwan A, Rana NP et al (2017) Three dimensional product presentation quality antecedents and their consequences for online retailers: The moderating role of virtual product experience. Journal of Retailing and Consumer Services. 36: 203-217.
Link to publisher’s version
Link to published version
Link to Version of Record
https://doi.org/10.1016/j.jretconser.2017.02.007
Type
Article
Qualification name
Notes