Publication

Assessing the determinants of circular behaviour of smart appliances owners in the United Kingdom

Nadro, Marcel D.
Publication Date
End of Embargo
Supervisor
Sivarajah, Uthayasankar
Rana, Nripendra P.
Surucu Balci, Ebru
Keywords
Circular behaviour, Product-oriented smart product-service system, Repairing, Reselling, Smart appliance, Theory of planned behaviour
Rights
Creative Commons License
The University of Bradford theses are licenced under a Creative Commons Licence.
Peer-Reviewed
Open Access status
Accepted for publication
Institution
University of Bradford
Department
Faculty of Management, Law, and Social Sciences
Awarded
2022
Embargo end date
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Theses
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17025740 Marcel Nadro Final Thesis.pdf
Adobe PDF, 2.55 MB
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Abstract
Under a product-oriented smart product-service system model, the manufacturer of smart appliances transfers the appliance’s ownership to the customer while delivering additional services such as repair and maintenance to extend the appliance’s lifespan and minimise environmental footprints. However, to expand an appliance’s lifespan and facilitate its circularity, customers are expected to perform two main circular behaviours: repair and resell. This thesis seeks to identify the drivers behind the intention of owners of smart appliances to perform circular behaviours under a product-oriented smart PSS category in the United Kingdom. Based on the theory of planned behaviour model, two novel comprehensive frameworks are suggested with additional constructs (eco-literacy, financial benefit, data security, cost of repair, and convenience). Two self-reported surveys are adopted for gathering data. The sample size consists of 383 respondents for survey one and 348 participants for survey two. The partial least squares structural equation modelling is used to test the hypothesised models. The findings reveal that the cost of repair, attitude, eco-literacy, financial benefit, and perceived behavioural control are the key predictors of customers’ repairing intention. Our results also indicate that financial benefit, convenience, attitude, perceived behavioural control, and subjective descriptive norm are positively related to individuals’ reselling intention. This thesis supports the manufacturers of smart appliances, environmental NGOs, and second-hand stores (online and offline) in the development of effective communication campaigns that further enhance circular behaviours among smart appliances’ owners.
URI
https://bradscholars.brad.ac.uk/handle/10454/20366
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Citation
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Link to Version of Record
Type
Thesis
Qualification name
PhD
Notes