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A look at the potential of big data in nurturing intuition in organisational decision makers
Hussain, Zahid I. Asad, M.
Hussain, Zahid I.
Asad, M.
Publication Date
2017
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© 2017 BAM and the Authors. Full-text reproduced with publisher and author permission.
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Abstract
As big data (BD) and data analytics having gain significance the industry expects helping executives will eventually move towards evidence based decision making. The hope is to achieve more sustainable competitive advantage for their organisations. A key question is whether executives make decisions by intuition. This leads to another question whether big data would ever substitute human intuition. In this research, the ‘mind-set’ of executives about application and limitations of big data be investigated by taking into account their decision making behaviour. The aim is to look deeply into how BD technologies facilitate greater intuitiveness in executives, and consequently lead to faster and sustainable business growth.
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Hussain ZI and Asad M (2017) A look at the potential of big data in nurturing intuition in organisational decision makers. British Academy of Management Annual Conference. BAM2017. 5-7 Sep 2017. Warwick Business School, Warwick, UK.
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