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Mediating Role of Social Commerce Trust in Behavioral Intention and Use
Jeyaraj, A. ; Ismagilova, Elvira ; Jadil, Y. ; Rana, Nripendra P. ; Hughes, L. ; Dwivedi, Y.K.
Jeyaraj, A.
Ismagilova, Elvira
Jadil, Y.
Rana, Nripendra P.
Hughes, L.
Dwivedi, Y.K.
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2023
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© 2023 Taylor & Francis. This is an Author's Original Manuscript of an article published by Taylor & Francis in Information Systems Management in 2023 available online at https://doi.org/10.1080/10580530.2022.2140370.
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Abstract
While the importance of s-commerce is implicitly recognized, inconsistencies in extant empirical research pose significant challenges. Based on perspectives from trust, social presence, and socio-technical theories, this study develops an integrated model of the factors that influence intention and use behavior, with particular attention to the role of trust in s-commerce. The model is tested using meta-analytic structural equation modeling techniques on 201 observations from 83 s-commerce studies. Implications for research and practice are discussed.
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Jeyaraj A, Ismagilova E, Jadil Y et al (2023) Mediating Role of Social Commerce Trust in Behavioral Intention and Use. Information Systems Management. 40(4): 354-370.
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