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Managing performance expectations in association football
Fry, John Serbera, J-P. Wilson, R.J.
Fry, John
Serbera, J-P.
Wilson, R.J.
Publication Date
2021-10
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Rights
© 2021 Elsevier. Reproduced in accordance with the publisher's self-archiving policy. This manuscript version is made available under the CC-BY-NC-ND 4.0 license.
Peer-Reviewed
Yes
Open Access status
openAccess
Accepted for publication
24/06/2021
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Department
Awarded
Embargo end date
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Abstract
Motivated by excessive managerial pressure and sackings, together with associated questions over the inefficient use of scarce resources, we explore realistic
performance expectations in association football. Our aim is to improve management quality by accounting for information asymmetry. Results highlight
uncertainty caused both by football’s low-scoring nature and the intensity of
the competition. At a deeper level we show that fans and journalists are prone
to under-estimate uncertainties associated with individual matches. Further, we
quantify reasonable expectations in the face of unevenly distributed resources.
In line with the statactivist approach we call for more rounded assessments to be
made once the underlying uncertainties are adequately accounted for. Managing fan expectations is probably impossible though the potential for constructive
dialogue remains.
Version
Accepted manuscript
Citation
Fry J, Serbera J-P and Wilson RJ (2021) Managing performance expectations in association football. Journal of Business Research. 135: 445-453.
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Article