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Entrepreneurship - an undiscovered country

Sheppy, B.
; 
McIntosh, Bryan
Publication Date
2013
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Keywords
Corporate social responsibility, The Body Shop, Cosmetic industry, Responsible entrepreneurship
Rights
© 2013 The Authors. Reproduced by permission from the copyright holder.
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Peer-Reviewed
No
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openAccess
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Health Studies Publications
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Endeavour Entrepreneurship – an undiscovered country.pdf
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Abstract
The Body Shop's business has been an entrepreneurial enterprise of remarkable success. Its core lies on the principle, pioneered by founder Anita Roddick, that '(...) the business of business should not be just about money, it should be about responsibility'. The company is the symbol of the 1970's corporate social responsibility (CSR) revolution.
URI
http://hdl.handle.net/10454/6627
Version
Accepted manuscript
Citation
Sheppy B and McIntosh B (2013) Entrepreneurship – an undiscovered country. Endeavor - Entrepreneurship blog, July 9th 2013.
Link to publisher’s version
Link to published version
http://www.endeavor.org/blog/guest-opinion-the-body-shop-experiment-with-entrepreneurship-and-csr/
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Other
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