Loading...
Using clickers in a large business class: examining use behavior and satisfaction
Rana, Nripendra P. Dwivedi, Y.K.
Rana, Nripendra P.
Dwivedi, Y.K.
Publication Date
2016-04
End of Embargo
Supervisor
Rights
The final, definitive version of this paper has been published in the Journal of Marketing Education vol 38/issue 1 by SAGE Publications Ltd, All rights reserved. © 2015 SAGE Publications Ltd.
Peer-Reviewed
Yes
Open Access status
openAccess
Accepted for publication
2015
Institution
Department
Awarded
Embargo end date
Collections
Additional title
Abstract
As more and more institutions are integrating new technologies (e.g., audience response systems such as clickers) into their teaching and learning systems, it is becoming increasingly necessary to have a detailed understanding of the underlying mechanisms of these advanced technologies and their outcomes on student learning perceptions. We proposed a conceptual model based on the technology acceptance model to understand students’ use behavior and satisfaction with clickers. The valid response from 138 second-year business students of Digital Marketing module taught in a British university, where clickers are extensively used in the teaching and learning process, made the basis for data analysis. The results provided a strong support for the proposed model with a reasonably adequate variance (i.e., adjusted R2) of 67% on behavioral intentions and sufficiently high variance on use behavior (i.e., 86%) and user satisfaction (i.e., 89%).
Version
Accepted manuscript
Citation
Rana NP and Dwivedi YK (2016) Using clickers in a large business class: examining use behavior and satisfaction. Journal of Marketing Education. 38(1): 47-64.
Link to publisher’s version
Link to published version
Link to Version of Record
Type
Article